Seamm.io is proud to announce that our CEO, Alexandra Maslova, has teamed up with the renowned Institut Français de la Mode (IFM) in Paris as a guest speaker for their Fashion Immersive Experience and Luxury Management Student Program. This program offers fashion students an exclusive opportunity to explore how technology is reshaping the fashion industry, with Seamm at the forefront of this transformation.

Seamm’s Phygital Magic: Bridging the Physical and Digital Worlds

Our phygital platform is changing the game by bringing together physical fashion with its digital twin. Whether you’re shopping on Seamm’s marketplace as a consumer or a fashion brand looking to innovate, Seamm’s got you covered. Customers can buy physical fashion pieces and their matching digital twins, while brands can benefit from the new SMART DPP solution—a digital product passport that tracks a fashion item’s journey, from its creation to its eventual recycling. 

Seamm’s Virtual Try-On widget is another game changer. This tool allows customers to see a realistic preview of how a product will look before they commit to buying it. By giving shoppers a more accurate and immersive experience, the Virtual Try-On feature increases conversion rates and boosts customer confidence. It’s a prime example of how digital technology can enhance traditional retail practices and merge effortlessly with the physical world of fashion.

Preparing the Next Generation of Fashion Innovators

The Institut Français de la Mode is renowned for developing some of the brightest minds in fashion, always pushing the boundaries of creativity and innovation. By partnering with IFM, Seamm is helping students dive deep into the future of fashion tech. Led by Dr. Giovanna G. Casimiro, a well-known XR specialist and brand strategist, the program goes beyond theory, offering students practical insights into the worlds of AI, digital design, and immersive experiences. It’s all about equipping the next generation of designers with the tools they need to thrive in a rapidly evolving industry.

Alexandra Maslova’s Workshop

Our CEO, Alexandra Maslova, is at the heart of this movement. Following her successful master class at Rhine-Waal University in Germany, Alexandra will lead a workshop at IFM that showcases the practical applications of digital fashion. She’ll focus on how Seamm’s SMART DPP Digital Product Passport is transforming the way fashion items are tracked and managed across the entire supply chain—from suppliers to recyclers. The workshop will attract executive managers from top fashion houses, including Mézons, Richemont Group, and LVMH, all eager to explore how digital tools are reshaping traditional fashion processes.

As Alexandra says: “It’s crucial to show the next generation of fashion designers the vast opportunities that technology brings. With Seamm, we’re providing them with the tools to shape the future of the fashion industry.”

What’s Next for Seamm?

Seamm’s collaboration with IFM is just the start of our journey to redefine fashion through technology. By blending the physical and the digital, we’re paving the way for a more sustainable and transparent industry. With innovations like virtual try-on and digital product passports, the future of fashion is undeniably phygital—and Seamm is leading the charge.

Stay tuned as Seamm continues to push the boundaries of what’s possible in the fashion world.