As we prepare to step into 2025, it’s the perfect time to reflect on the milestones SEAMM Technologies achieved in 2024. This year has been a whirlwind of innovation, partnerships, and growth, as we navigated the dynamic landscape of fashion and technology together. From groundbreaking product launches to impactful collaborations, SEAMM has continued to shape the future of phygital fashion.

A Year of Firsts and Innovations

We began the year with a major debut: the launch of the first-ever phygital marketplace during Milan Fashion Week. This pivotal moment set the tone for a year of bold advancements, including the release of the Smart Digital Product Passport (DPP) on the Solana Blockchain at NFC Lisbon in May. In September, we unveiled a multi-chain solution in partnership with Polygon Labs at the Digital Couture Summit during Milan Fashion Week. Smart DPP empowers brands to enhance sustainability and transparency, aligning fashion with cutting-edge digital solutions.

Our CEO, Alexandra Maslova, captivated audiences at the renowned Institut Français de la Mode in Paris, inspiring the next generation of designers with insights into the synergy between fashion, IoT, gaming, and phygital experiences.

Our Numbers Tell the Story

2024 was a year of remarkable growth and achievement, as reflected in our key metrics:

• 1500+ digital twins were created by our 3D artists team.
• 130+ Virtual Try-On lenses enriched the SEAMM marketplace and brand partner stores.
• Over 200 unique Digital Product Passports were claimed on the Smart DPP platform.‍
• 21 educational hours dedicated to digital fashion at leading universities worldwide, including Manchester University, Rhine-Waal University of Applied Sciences, and Leeds University.

Collaborations and Creative Highlights

We proudly partnered with 18 trailblazing fashion brands and companies, including POCHE, Anciela, #DAMUR, and Martina Spetlova, to deliver transformative phygital experiences. Through these collaborations, we hosted over 10 phygital brand corners at fashion events, where our Virtual Try-On mirrors redefined how customers engage with collections.

During Milan Fashion Week in September, SEAMM showcased Felipe Fiallo’s DPP integration and Hermetik’s AR Try-On widgets. Additionally, our CGI content broke boundaries with 25+ motion videos that garnered over 1 million views, spreading the magic of phygital fashion far and wide.

Spotlight in the Media

The world is taking notice. In 2024, SEAMM was featured in over 25 leading media outlets, including Forbes Italia, Forbes US, Fashion Forward, Decrypt, Cointelegraph, and RED EYE, amplifying our mission to seamlessly merge fashion and technology.

Thank You for 2024 – Here’s to an Even Brighter 2025!

To our community, partners, and supporters – thank you for being part of this incredible journey. Together, we’ve shaped a year of innovation and creativity.

Here’s to another year of redefining fashion’s future. Happy New Year!