In a groundbreaking event during Milan Fashion Week, the Digital Couture Summit showcased its second edition, blending the elegance of traditional fashion with the cutting-edge advancements of technology. This year's summit, held at the renowned Lynk & Co Studio near iconic landmarks like D&G Martini and Armani/Casa, marked a significant milestone in the fashion industry's digital evolution.

Seamm's Debut: A New Era in Phygital Fashion

The highlight of the event was the launch of Seamm, a phygital (physical + digital) fashion platform. Seamm stands out as an innovative marketplace, seamlessly integrating advanced technologies such as AR try-on, customization, and game/metaverse transfers. This platform, accessible via web and app, revolutionizes the B2B and B2C markets by enabling the sale and purchase of physical products alongside their digital twins and digital-only assets.

The Digital Couture Summit: A Confluence of Fashion and Technology

Over 300 attendees, including top luxury brands like Dolce Gabbana, Valentino, HUGO BOSS, DIESEL, and Moncler, gathered to witness this transformative event. The summit provided a unique space for fashion powerhouses and digital innovators like IZY Studio, Ledger, and SYKY to connect, offering educational, immersive, and networking opportunities.

The Green Matrix: A Phygital Runway Show

A memorable moment was "The Green Matrix," a Phygital Runway Show presented by Ecoolska & Isadoska. Visionary designer Jessica Evans and Ecoolska founder Olska Green showcased sustainable fashion solutions, demonstrating the innovative use of algae in carbon capture, dye creation, and textile innovation. This show exemplified the potential for sustainable materials in fashion, merging physical and digital elements in a breathtaking display.

Seamm's Vision: Simplifying Phygital Integration

Seamm's platform is designed for user-friendliness, facilitating easy integration with CRM and ERP systems without the need for blockchain knowledge or designers. This approach not only simplifies the phygital experience but also marks a significant stride in bridging the gap between digital and traditional fashion realms.

The summit concluded with a VIP reception at The Manzoni restaurant, celebrating Seamm's launch and the end of the Digital Couture Summit MFW FW’24-25.

Stay tuned for more updates on this exciting new chapter in the world of fashion.