Step into a dream world where fashion, technology, and artistry collide. At Seamm, we’re proud to introduce the latest drop from the one and only Soa de Muse, featuring a spectacular digital creation by Parisian designer Jannike Sommar. This time, it’s a geek dream come true with the stunning Chantilly Costume making waves across the phygital fashion scene. Buckle up—because this drop is taking the candy-shop catwalk to the next level!

A French Classic with a Twist: The Chantilly Costume

Designed for the dazzling star of RuPaul’s Drag Race Global All Stars, Soa de Muse, the Chantilly Costume is a showstopper. Inspired by the classic French crème chantilly (whipped cream), this couture piece combines over 20 meters of ruched satin to form an opulent, glowing silhouette that exudes both elegance and playfulness. Sommar's meticulous craftsmanship ensures that every detail pops, creating a garment that feels like a whimsical fantasy straight out of a fairytale.

But what makes this even more exciting? This one-of-a-kind design is available exclusively in digital form on the Seamm marketplace.

The Full Phygital Experience: Virtual Try-Ons and Customization

In true Seamm style, we’ve taken this jaw-dropping piece beyond the physical runway. Here’s what’s included with the drop:

• A 3D digital twin of the costume and a digital-only version for you to wear virtually.
• A virtual try-on lens that lets you experience the Chantilly Costume—no downloads required!
• Customization options so you can make the Chantilly Costume truly your own.
• A breathtaking CGI video showcasing the intricate design and movements of the outfit.

For the first time ever, you can experience Soa de Muse’s look in its full glory in our virtual runway. Every detail—from the voluminous fabric to the subtle shimmer—has been meticulously captured in 3D, allowing you to immerse yourself in a fashion moment like no other.

Get Involved: Virtual Try-On and Social Media Challenge

Want to make this look your own? You can! Our virtual try-on feature lets you step into Soa de Muse’s shoes (or rather, whipped-cream ruffles) with ease. Simply try on the 3D Chantilly costume, snap a photo or record a video, and share your moment on Instagram.

Here’s the fun part: By posting your try-on and tagging @soa_de_muse, @JannikeSommar, and @seamm.io, you could be in with a chance to win an exclusive Soa de Muse t-shirt and photo montage! We’re looking for creativity, so put your best foot forward. The winner will be announced on October 1st, so don’t forget to get your submissions in soon.

Ready to strut? Start your engines—the runway awaits.

Experience the magic today on the Seamm marketplace and step into the future of fashion.