(  Case Study  )

Couca Couture: Personalize Your Corset

Overview

Couca Couture, a sustainable eveningwear brand inspired by traditional dressmaking, champions recycling, upcycling, and timeless slow fashion designs.

Challenge

The challenge was to merge physical and digital by enabling customers at Couca Couture's offline corner to customize corsets, request made-to-order designs, and try them virtually—without physical samples.

Goals

Gamification: Create game skins for platforms like Roblox and Minecraft.
Customization: Enable easy corset personalization.
Immersive Engagement: Offer virtual try-ons for an interactive brand experience.

(  Solution  )

Phygital Corset Collection

Couca Couture teamed up with Seamm to launch a phygital corset collection with three designs blending comfort and body sculpting, featuring key digital innovations:

3D Digital Twins

High-fidelity 3D replicas of corsets

Virtual Try-On with Customization

Visitors explored colors and prints through AR

Virtual Try-On Web

Integrated into Couca Couture's online store for interactive shopping.

Game Skins

Roblox and Minecraft designs bundled with each purchase to engage younger audiences

To enhance the in-store experience, a phygital mirror was set up at the Couca Couture brand corner in Cardiff Shopping Center. Visitors could scan a QR code to activate the virtual try-on feature, customize corsets in real-time, and place a made-to-order request for their personalized designs. As a bonus, each purchase came with game skins for their favorite platforms.

(  Summing up  )

Results

Couca Couture's first phygital collection launch has sparked new digital innovation efforts, with immersive experiences already in the works, paving the way for a bright future in phygital fashion

6.5x Increase in Try-Ons

The average number of try-ons skyrocketed, highlighting the tool's engagement power

56.4% Engagement with AR Customization

Over half of users who customized their corset in AR captured a photo, underscoring the appeal of interactive, personalized experiences

Case studies

(  8 cases  )

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