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(  Case Study  )

Couca Couture: Personalize Your Corset

Overview

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Couca Couture, a sustainable eveningwear brand inspired by traditional dressmaking, champions recycling, upcycling, and timeless slow fashion designs.

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Challenge

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The challenge was to merge physical and digital by enabling customers at Couca Couture's offline corner to customize corsets, request made-to-order designs, and try them virtually—without physical samples.

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Goals

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Gamification: Create game skins for platforms like Roblox and Minecraft.
Customization: Enable easy corset personalization.
Immersive Engagement: Offer virtual try-ons for an interactive brand experience.

(  Solution  )

Phygital Corset Collection

Couca Couture teamed up with Seamm to launch a phygital corset collection with three designs blending comfort and body sculpting, featuring key digital innovations:

3D Digital Twins

High-fidelity 3D replicas of corsets

Virtual Try-On with Customization

Visitors explored colors and prints through AR

Virtual Try-On Web

Integrated into Couca Couture's online store for interactive shopping.

Game Skins

Roblox and Minecraft designs bundled with each purchase to engage younger audiences

To enhance the in-store experience, a phygital mirror was set up at the Couca Couture brand corner in Cardiff Shopping Center. Visitors could scan a QR code to activate the virtual try-on feature, customize corsets in real-time, and place a made-to-order request for their personalized designs. As a bonus, each purchase came with game skins for their favorite platforms.

(  Summing up  )

Results

Couca Couture's first phygital collection launch has sparked new digital innovation efforts, with immersive experiences already in the works, paving the way for a bright future in phygital fashion

6.5x Increase in Try-Ons

The average number of try-ons skyrocketed, highlighting the tool's engagement power

56.4% Engagement with AR Customization

Over half of users who customized their corset in AR captured a photo, underscoring the appeal of interactive, personalized experiences

Case studies

(  8 cases  )

View all cases

Couca Couture Phygital Drop

Personalize Your Corset

Soa de Muse's Chantilly Costume by Jannike Sommar

A Digital Phygital Fantasy Through Virtual Try-On and CGI Motion Video

Dominique Renée

Empowering Through Virtual Try-On Technology

Hermetik

Seamm collaborated with Hermetik to launch a Virtual Try-On experience, featuring 10 pieces from their collection.

CLEAR TO RAIN

Pop-up at the Shanghai Fashion Week '24

#Damur

The launch of #DAMUR’s phygital collection at AW24 Berlin Fashion Week includes immersive event invitations with RSVP, an AR try-on mirror, and direct purchasing of phygital items via the Seamm app.

Anciela

The ANCIELA phygital pop-up at London Fashion Week featured an AR try-on mirror and direct purchasing of phygital items via the Seamm app.

Cunnington & Sanderson

Utilizing the Seamm White Label solution, the mobile app was launched within a month. This app functions as an all-in-one digital fashion marketplace, featuring listings for six iconic items from the brand.

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