(  Case Study  )

Brand App White-Label Solution. Cunnington & Sanderson

Cunnington & Sanderson

Cunnington & Sanderson is a luxury womenswear brand based in Yorkshire. Inspired by storytelling, each garment embodies unique emotional symbolism and characteristics.


The mobile app Cunnington & Sanderson and phygital items

(  Solution  )

Mobile App

Utilizing the Seamm White Label solution, we launched a mobile app for Cunnington & Sanderson in one month.

This app serves as an all-in-one digital fashion marketplace, featuring listings for six iconic digital brand items. Users have the option to order directly through the app or obtain their digital twin by scanning QR codes from external shopping or marketing activities. Each digital twin is equipped with AR Try-On capabilities, customization options, and skins for Roblox and Minecraft.

Admin Panel

For content publishing and analytical dashboards

CRM System

Ask to provide text. Ask to provide text. Ask to provide text. Ask to provide text. Ask to provide text.

QR Generation

For marketing activities and offline loyalty program

Working Process

Contract Signed. Preparation Started.

  • Choosing physical items for digitizing
  • Collecting detailed photos, patterns, prints, logos, details, and materials

3D Modeling, AR Try-On and Customization.

  • 3D modeling, creating customization features and creation of game’s skins
  • Re-modeling in a Lense Studio

Set Up a Mobile Application.

  • Creating design screens
  • Assembling a mobile app based on the Seamm White Label.


  • Publishing digital twins on the mobile app marketplace
  • Release in App Store and Google Play

(  Summing up  )


John and Matt

Co-Founder, Cunnington & Sanderson

“ We are super happy with the final results and with all of your team's efforts and hard work in making this a possibility. It is really exciting for us to have our clothes worn in the digital world. And really cannot thank you enough for having us on board for this collaboration with Seamm.

Case studies

(  4 cases  )

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