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(  Case Study  )

Schepperheyn & CCY: Virtual Try-On at Berlin Fashion Week

Overview

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SCHEPPERHEYN is a unisex slow fashion brand blending sustainability with innovative materials and functional design. Each piece is crafted in Germany and Bulgaria with premium fabrics.

CCY (currency) is a Berlin-based knitwear and fusion label known for its experimental textile design. Founded in 2023, the brand creates vibrant, high-quality garments that offer both warmth and bold aesthetics.

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Challenge

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With an exclusive showcase planned during Berlin Fashion Week, Schepperheyn and CCY sought a cutting-edge Virtual Try-On solution to allow attendees to engage with their designs—without the need for physical samples. The goal was to create an interactive, immersive experience that would elevate audience engagement and enhance brand visibility.

(  Solution  )

Virtual Try-On Experience

To bring the collections to life in a digital-first environment, Seamm implemented an advanced Virtual Try-On experience featuring:

3D Digital Twins

Of the Coat HUGO – Wanderlust by Schepperheyn and the Wavey Split Sweater by CCY

Virtual Try-On

Accessible through a QR code displayed on a mirror

Seamm App Integration

Enabling social media sharing

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The solution was seamlessly integrated into the event space, allowing attendees to scan a QR code, view themselves wearing the digital garments in real time, and share their looks instantly on social platforms.

(  Summing up  )

Results

The Virtual Try-On activation redefined audience interaction, driving significant engagement:

3.5x Increase in Try-Ons

Compared to traditional showroom interactions

Amplified Social Media Reach

As attendees eagerly shared their virtual fashion experiences

Case studies

(  10 cases  )

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Virtual Try-On at Berlin Fashion Week

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Seamm collaborated with Hermetik to launch a Virtual Try-On experience, featuring 10 pieces from their collection.

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#Damur

The launch of #DAMUR’s phygital collection at AW24 Berlin Fashion Week includes immersive event invitations with RSVP, an AR try-on mirror, and direct purchasing of phygital items via the Seamm app.

Anciela

The ANCIELA phygital pop-up at London Fashion Week featured an AR try-on mirror and direct purchasing of phygital items via the Seamm app.

Cunnington & Sanderson

Utilizing the Seamm White Label solution, the mobile app was launched within a month. This app functions as an all-in-one digital fashion marketplace, featuring listings for six iconic items from the brand.

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