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(  Case Study  )

Dominique Renée: Empowering Through Virtual Try-On Technology

Overview

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Dominique Renée, a dynamic brand born from its designer's personal journey of self-expression, brings together emotions, individuality, and creativity. Based in LA, Dominique’s collections, inspired by life’s highs and lows, have gained recognition for their bold and unique designs, featured in Vogue, Elle, and worn by celebrities like P!nk and Sydney Sweeney. The brand empowers wearers with authentic and relatable pieces, all designed and 3D printed.

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Challenge

‍

Dominique Renée sought to boost user engagement on its online store by enhancing product discovery and creating an interactive, engaging shopping experience for customers.

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Goals

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Deploy a Virtual Try-On feature to offer a "try-before-you-buy" experience.

Enhance user interaction and product exploration for jewelry and accessories.

(  Solution  )

Virtual AR Try-On

SEAMM launched a seamless Virtual Try-On experience for five popular items on Dominique Renée’s Shopify store within a few hours, without requiring developer support. This tool enabled customers to virtually try on pieces, transforming how they interact with the products.

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(  Summing up  )

Results

The integration of SEAMM’s Virtual Try-On technology has elevated Dominique Renée’s customer journey, combining innovation with the brand’s ethos of creativity and connection.

8.4x

increase in average product try-ons.

67.5%

of users captured a photo during their try-on session, adding a personalized and interactive touch to the shopping experience.

Case studies

(  8 cases  )

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Hermetik

Seamm collaborated with Hermetik to launch a Virtual Try-On experience, featuring 10 pieces from their collection.

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Pop-up at the Shanghai Fashion Week '24

#Damur

The launch of #DAMUR’s phygital collection at AW24 Berlin Fashion Week includes immersive event invitations with RSVP, an AR try-on mirror, and direct purchasing of phygital items via the Seamm app.

Anciela

The ANCIELA phygital pop-up at London Fashion Week featured an AR try-on mirror and direct purchasing of phygital items via the Seamm app.

Cunnington & Sanderson

Utilizing the Seamm White Label solution, the mobile app was launched within a month. This app functions as an all-in-one digital fashion marketplace, featuring listings for six iconic items from the brand.

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