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( Case Study )
Hermetik: Elevating Luxury Fashion with Virtual Try-On Technology.
Overview
Hermetik is more than a fashion brand; it stands at the crossroads of luxury and cutting-edge technology. By merging high-end fashion with Web3 innovation, Hermetik offers members exclusive access to limited-edition collections and a truly unique shopping experience. With a focus on digital ownership and personalized customer engagement, Hermetik makes every customer a vital part of its brand journey.
Challenge
Hermetik faced a common e-commerce issue—customers were unable to visualize the fit of their clothes when shopping online, which impacted confidence in making a purchase.
Goals
To overcome this, Hermetik aimed to release Virtual Try-On widgets for 10 fashion items within just 3 days, offering customers a "try-before-you-buy" experience.
Virtual AR Try-On
Seamm collaborated with Hermetik to launch a Virtual Try-On experience, featuring 10 pieces from their collection. Using advanced Augmented Reality (AR) technology, customers could now interact with these garments digitally—viewing fit and style in real time.
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( Summing up )
Results
The results were transformational, with a 10x increase in the average number of try-ons shortly after release. The rapid launch timeline and high user engagement demonstrated the value of Virtual Try-On technology in fashion.
By adopting AR and Virtual Try-On, Hermetik bridged the gap between physical and digital, evolving its e-commerce platform from 2D browsing to an immersive, 3D shopping experience. The results were clear—higher product engagement, increased sales, and a leap in customer satisfaction for products enabled with Virtual Try-On.